Bismi Home Appliances

Everyday Moments, Elevated

Elephant Tales partnered with Bismi Home Appliances to bring warmth, relatability, and brand trust into the heart of every home. With a storytelling lens on everyday life, the campaign highlights how modern appliances simplify routines and add joy to family moments — told in a way that makes an elephant-sized impact.

Client

Bismi

Year

2018

Industry

Corporate

Director

Tharun Moorthy

Project ChallEnge

The key challenge was to humanize a product-driven category. Bismi needed to emotionally connect with a diverse audience while showcasing a wide range of appliances in action — all without sounding too technical or sales-focused. The campaign had to balance functionality with feeling and make home appliances part of an aspirational lifestyle.

Project Outcome

The campaign brought a fresh narrative approach to the appliance space, earning wide appreciation across digital and retail platforms. Viewers responded positively to its family-focused theme and visual storytelling, reinforcing Bismi’s position as a trusted, everyday companion. It not only boosted brand recall but also drove footfall to showrooms during the campaign period.

About Project

Set in a warm, everyday Kerala household, the advertisement follows the rhythm of a day — from morning coffee to late-night meals — seamlessly integrating Bismi’s appliances into real-life routines. Through emotive visuals and authentic casting, the film shows how Bismi products quietly power daily life. Elephant Tales handled the campaign end-to-end, from concept and scripting to production and post — transforming everyday functionality into memorable storytelling.

Team Behind

Director:	Tharun Moorthy
Production House:	Elephant Tales
Concept:	Elephant Tales
DOP:	Santhosh Anima
Editor:	Amar Sooraj
Music:	Unnikrishnan V
Programmer:	Palee Francis

Creative Director:	Unni Fineday
Art Director:	Dundhu Renjeev
Production Controller:	Madhu D
Sound Design:	Harry Correa
Production Manager:	Aswin Dath
Direction Team:	Manuprasad, Abhay Dev
Narrator:	Prax