Vava Rap uses AI-generated content to depict a baby’s perspective — visualising irritation, discomfort, and developmental impact caused by outdated practices such as pre-lacteal feeds, unsafe massage techniques, excessive handling, and early unscientific feeding. Paired with an engaging rap format, the film simplifies medical guidance into an accessible narrative. Elephant Tales handled the project end-to-end, using technology with purpose to tell a socially relevant story — staying true to our belief in “Tales that make an elephant-sized impact!”