Mercelys Ice Cream – Corporate Video

Taste That Tells

Mercelys Ice Cream has always stood for taste, trust, and transparency. Our corporate video focused on showing the heart of their promise—ice cream made with care, honesty, and uncompromised quality. A visual journey into their world of pure delight.

Client

Mercelys Ice Cream

Year

2022

Industry

Food

Director

Tharun Moorthy

Project ChallEnge

Consumers love a good ice cream—but rarely think about what goes into making it. Our challenge was to peel back the curtain and showcase Mercelys’ behind-the-scenes process in a way that felt honest, detailed, and reassuring—while still being visually engaging and emotionally resonant.

Project Outcome

The video delivered a clear message: purity you can see, taste you can trust. With vibrant visuals, real factory footage, and a clean narrative, the campaign strengthened consumer confidence and elevated Mercelys as a brand that’s proud to show every step of its journey—from farm-fresh milk to the final frozen treat.

About Project

Elephant Tales crafted a corporate film that walks viewers through the transparent, hygienic, and high-quality process behind Mercelys Ice Cream. Using clean visuals, natural lighting, and minimal narration, we let the process speak for itself—highlighting everything from sourcing ingredients to automated production lines and ethical packaging. The film positioned Mercelys as a brand with nothing to hide and everything to share. As always, we told a tale that made an elephant-sized impact.

Team Behind

Director: Tharun Moorthy
Production House: Elephant Tales
Concept: Elephant Tales
DOP: Aby Ravindra
Editor & DI: Vishnusankar VS
Music: Christy Joby
Associate Director: Mohit Krishnan
Direction Team: Sanu M Raju, Sivaprasad
Helicam: Sebin Shaji
Agency: Media Expression
Project Design: Dhanush Varghese
Second Unit Camera: Nidhin Thalikulam

Behind the Scenes

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