Techfynder - A Tortoise Story

Techfynder – A Tortoise Story

Connecting You to the Right Job, through Techfynder

Created a targeted advertisement for techfynder, a global job-search app designed to streamline the hiring process for both job seekers and employers. The ad focused on highlighting the app’s intuitive interface, instant job-matching capabilities, and international reach.

Client

Techfynder

Year

2022

Industry

Corporate

Director

Tharun Moorthy

Project ChallEnge

The main challenge was to create an ad campaign that resonated with a younger audience actively seeking jobs, while also building trust among older, more traditional parent figures who influence career decisions. Balancing modern, dynamic visuals and messaging with reassuring, credibility-driven content required a thoughtful and strategic creative approach.

Project Outcome

The campaign successfully engaged the target audience, striking a balance between relatability and trust. Introducing a friendly rabbit character as the presenter added a light, approachable tone that appealed to young job seekers, while the clear, informative messaging reassured parents about the app’s credibility and safety. The ad received positive feedback across age groups and contributed to increased app engagement post-launch.

About Project

For Techfynder, a global job-search app, Elephant Tales crafted a unique advertisement that broke away from typical corporate tones. Instead, the team adopted a funny, peppy treatment that gave the ad a commercially appealing and approachable vibe. This creative direction aimed to make the brand more relatable to young job seekers while still maintaining credibility for wider audiences.

Team Behind

Director:	Tharun Moorthy
Production House:	Elephant Tales
Concept:	Elephant Tales
DOP:	Aby Ravindra
Editor:	Vishnusankar VS
Chief Associate:	Sambhu Manoj
Project Designer:	Revathy Roy
Production Design:	Mohit Krishnan
Production Head:	Vinit Asha Santhosh

DI & Colorist:	Joyner Thomas
VFX:	Baby Elephants
Music:	Amith Vinod
Sound Design:	Seth M Jacob
MUA:	Jafer Sultan
Production Controller:	Sanu M Raju
Production Head:	Vinit Asha Santhosh
DI & Colorist:	Joyner Thomas
Featuring:	Sreyas Narayanan, Thankam Mohan